Ever since she left her underwear home, Yana Gupta seems to be doing everything right. Having been in the wilderness for several years, she is now making headlines every few days for new reasons. Her Jhalak Dikhla Jaa magic has not even died down and her next big outing as ‘Laila’ in an upcoming movie "Chalo Dilli" is making waves. Lara Dutta’s production, “Chalo Dilli” is … [Read more...]
F.A.L.T.U. is Complete Fun Fare – Go Watch it.
Great promotional tactics and innovative release methods has already put F.A.L.T.U. ahead of its competition. Thankfully, it’s not a case of all noise and no show. F.A.L.T.U. is the exact opposite of its name and delivers on all counts. World Cup weekend brought in lots of positivity. F.A.L.T.U. may as well benefit from this feel-good wave, but F.A.L.T.U. stands on its own … [Read more...]
Have the bigger directors overtaken their talent? An Analysis of the latest BO debacles.
They say success begets arrogance. In some cases, it also begets failure. Or else how do you explain the falling from the pedestal of some of the biggest directors of our times. In 2009 we would have sworn by their names, but 2010 turned the tables – the outcome was definitely not in their favor. Sanjay Leela Bhansali, Ashutosh Gowarikar, Rakesh Roshan, Farah Khan and the might … [Read more...]
Ranveer Singh – A Superstar In The Making?
When I first saw Ranveer Singh on a TV channel in connection to his debut movie’s promotion, I was like “okay, now who’s son are you?” Ranveer didn’t look much like a hero to me and all his claims of being selected for the YRF super launchpad after going through several rounds of screening and readings cut no ice with me. It seemed like the simple case of being born with a … [Read more...]
F.A.L.T.U. Promotions And Release Strategies – Setting New Trends
While F.A.L.T.U. looked like any other movie, the promotional team is hell bent on proving otherwise. While F.A.L.T.U. became the first Indian movie to offer exclusive online music downloads, it has also done several other things right. The re-launch vehicle of Vashu Bhagnani’s cute looking sonny Jaccky Bhagnani is also marking the directorial debut of ace choreographer Remo … [Read more...]